Trade and retail is one of the oldest and most important activity all around the world, which enables human interaction and exchange of products assisting diversity and worldwide commerce to prosper. With the passage of time, great innovations in the retail market have undergone tremendous changes, getting advanced over the decades. Augmented reality technology is yet new, however, usage of smartphones is very common. This technology is now widely being adopted to stay on the pace of development since it is being accepted and enjoyed by the users. Smartphones, powered by augmented reality technology, have started making their way in the retail industry. Thus, it is important to understand why retail should meet with augmented reality. Because in the future, a lot of revenue generation would nevertheless depend on the augmented reality apps produced for customers usage.
Augmented reality increases customer engagement, enriches their experience and improves the overall impact of the brand on the customers.Augmented reality technology is being incorporated in ROAR, which serves as an augmented reality shopping app, helping customers and users to discover and extract useful information regarding consumer packaged goods that they intend to buy. AR technology is important and it seems to shape the future since it provides new opportunities for digital and physical worlds to meet and discover new forms of marketing strategies and ways in which customers can be engaged and any brand advertisement can be implemented.
ROAR illustrates the unique attributes of an item through images, and visual content, following the users’ interests and requirements. ROAR users can see the details of consumer packaged products including its prices, product sizes options, review about the product, even a CTA button to get it delivered if they’re not using in the shop and checking from home or elsewhere. This AR technology in ROAR, is a magnificent tool for marketing both physical goods. Delivering the necessary information to the customer or user, AR technology incites the users’ desires to make a purchase. This continuous process of customer engagement can ensure brand reliability.
With the help of augmented reality applications, users can explore new features about different products more interactively, which is a great discovery in the process of delivery.This will help the retail industry in creating a more interesting environment for customers. Augmented reality apps can help to increase customer satisfaction, by providing them a fascinating experience, engaging them with the brand and this could also improve brand loyalty, which plays a great role in making future purchasing decisions.
The time is not too far when retail industry would be thriving and flourishing with countless mobile apps, all incorporating augmented reality not only to attract the customer attention but also to keep up the market space and customer attention.